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PureGym: Way More Than You Pay For
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PureGym, the low cost, market disruptor has launched a multi-channel campaign aimed at cementing its reputation as the smart, best value gym around. Created in partnership with McCann Manchester, the campaign - 'Way More Than You Pay For' aims to celebrate PureGym's value proposition and focuses on how much members get for their money at a time when everyone is feeling the pinch of higher living expenses. The 30 second fast paced spot, paints PureGym as the best value, smart choice gym, by spotlighting the many extras members benefit from by joining. The creative teleports three characters who have varying barriers to entry directly and unknowingly into a PureGym by using special effects, whilst a voice over explains how PureGym is the perfect solution for them and their lifestyle.
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