MIM: Feel The Race

Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.
To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper.
Agency: Boomerang Communication
IDEA :
To celebrate the 8th edition of this unprecedented event, our artist told the story of this race through a 6x2.5 m fresco, fashioned from 800.000 precious little pieces of paper that have been carefully chosen and pasted. Each fragment tells a piece of this great timeless passion with equine notes.
RESULT :
This fresco was able to translate the story, the emotion, and the passion of the horse, by generating rich and original brand content, where each fragment of the fresco told a piece of this great timeless passion with equine notes.