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Web Film
Teta&Teta: If You Don't Cry You Don't Get
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According to a recent study on social tolerance of breastfeeding in public spaces, one in two women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalise breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF. At a recent launch event, in addition to sharing the results of the study, mothers gave testimonials about their lived experiences of breastfeeding in public. However, now the public will be able to feel for themselves, first-hand, a mother’s experience. Specifically, with a large baby whose crying will not stop until someone acts. This baby can be found in Madrid central at Reina Sofia Museum Square. The baby was created by Cristina Jobs, a hyperrealist sculptor. First, 3D scans of several real babies were taken, then 3D printed. This was followed by a detailed and labour-intensive process requiring many hours. Moulds were then made, and silicone was used to craft the structure, before it was skilfully painted to achieve the hyperrealism of skin. The baby will be guarded by security 24/7, but it is impossible not to hear its cry. That's why every passer-by who hears the baby crying will approach to see what it is all about, successfully raising awareness of the cause.
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