Rock&Folk: The power of metal - Motorhead

Rock & Folk radio celebrates the power of metal in its latest campaign by DDB Paris.

Rock & Folk, the leading rock magazine in France, just launched its first issue dedicated to heavy metal along with a special programming on Rock & Folk’s digital radio.

The media brand is now promoting this loud content with a quirky print and digital campaign that pays tribute to the monsters that made metal history.

Led Zeppelin, Motörhead and Gojira: Each one of the three dark and minimalistic ads let us dive into the specific universe of one band, one milestone in metal history.

Beyond the tribute, the long copies express a human truth about this music: through its sheer intensity and evocative power, it galvanizes the listeners, taking them in alternate realities, turning random moments of life into epic experiences. A true form of empowerment.

Taking us to the most extreme edges of the rock world, Rock&Folk proves once again that “The world needs more rock”.