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Walkers: Love From Walkers, 1
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Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks - the heart shaped crisp. The ‘Love From Walkers’ campaign has been created to bring levity and get the nation of crisp lovers to fall further in love with the much-loved crisps brand. As well as give them something to feel good about with the chance to win a cash prize. To drive awareness of the competition, Walkers and VCCP have created an array of OOH ads that mimics the look and feel of a reward poster. The posters have been strategically placed in major cities around the country such as London, Manchester, Birmingham and Leeds. The “guerilla-esque” campaign is pushed even further across an array of train card panels which sees the reward posters travelling cross country through the West Midlands, South East and London.
BUSINESS DIRECTOR: Olivia Packshaw Related |
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