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Top 6: February 8th 2023
St Luke’s, the London-based, independent advertising agency, has produced a poignant press and poster ad for the Holocaust Memorial Day Trust launching on 27 January 2023. Every year … read moreon the anniversary of the day when Auschwitz was liberated on 27 January, the Holocaust Memorial Day Trust encourages us not only to remember the six million Jewish people murdered during the Holocaust, those murdered in the Nazi’s persecution of other groups; and the genocides which followed in Cambodia, Rwanda, Bosnia and Darfur - but also to learn lessons from these tragic events. St Luke’s created a simple visual connection between barbed wire, which has become synonymous with the camps in which these atrocities took place, and exercise books in which lessons can be recorded. The graphic image leads the viewer’s eye to the headline: “What lessons can we learn from the Holocaust?”
read less...Client: Holocaust Memorial Day Trust
Senior Communications Officer: Farayi Mungazi
Designer: Pete Mould
Motion Design: Jon Hubbard
Creative Operations Director: Roy Hyndman
Managing Director: Ed Palmer
Account Executive: Suzanne Stewart
Media Agency: the7stars
Managing Partner: Nick Maddison
OOH Director: Matt Baker
Head of Display, Audio and OOH Activation: Michelle Sarpong
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