Western Australia’s new global tourism brand, Walking On A Dream, is being showcased on London’s most prominent digital billboard in the high-traffic area of Piccadilly Circus, as … read morethe rollout of the brand to an international audience continues. The week-long promotion of Tourism Western Australia’s Walking On A Dream brand commenced in the heart of London on Monday 30 January, with the highly-coveted advertising space in Piccadilly Circus creating a dreamlike portal into Western Australia. The creative campaign includes the iconic ‘Piccadilly Lights’ showing the 60-second Walking On A Dream film on rotation, as well as spectacular imagery of some of the state’s top tourism destinations including Perth, Rottnest Island, the Kimberley and the Margaret River Region. The WA showcase then concludes with a breathtaking 40-second ‘full-screen takeover’ that sees a 3D animation of Walking On A Dream’s iconic whale shark swimming out of the confines of the billboard and floating serenely in the air above the busy London hub.
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