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Reporters Without Borders Sweden: The Self Censoring Ad, 2This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
On January 1st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it. To shine a light on this alarming development, Reporters Without Borders Sweden launched a self-censoring campaign. On the brink of the new year, they collaborated with Sweden’s largest daily newspaper and agency Åkestam Holst NoA, creating a full-page ad that demonstrated how objective journalism is literally fading away. The ad, featured in the December 31 edition of the paper, was partially printed with a specially designed CO2-sensitive ink. So just in time for January 1st, the ad had begun to censor itself.
Strategist – Sebastian Stüben |
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