General Motors / Netflix: Army of the Dead

General Motors and Netflix are joining forces to give electric vehicles (EVs) the stage they deserve, reflecting society’s increasing excitement about an all-electric future, starting with a launch spot, 'EVs On Screen.' In 2021, GM launched the 'Everybody In' campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement. GM is electrifying the automotive industry, engineering EVs with purpose-built, ground-up design, powered by the Ultium Platform, enabling EVs for everyone. Netflix is joining the movement and will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions. As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year, inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively. As part of the rollout for this strategic alliance, a commercial that presents both companies’ commitment to a more sustainable future will air during the big game on Sunday, Feb. 12th. Fans will see Will Ferrell enter the world of some of the biggest Netflix shows and films including Army of the Dead, Squid Game, and more. The creative showcases how EVs will show up on screen, while highlighting the wide range of EVs GM plans to offer.