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IKEA: Believer


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Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the children’s room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you. In a new spot, set to a cover of the Monkees classic "I'm a Believer", we see everyday examples of creativity and persistence, and that the process can be just as important as the goal. The film is directed by Martin Werner, produced by Bacon, and made with Akestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal.
Credits Other credits

Executive Producer: Mette Jermiin & Samuel Cantor

Producer: Axel Herrlin

Casting: Valin Casting

1st AD: Tobias Reiner

Prod manager: Alina Grön

Prod coord: Juel Akervold

DoP: Louise McLaughlin

Gaffer: Mike Wahlberg

Key Grip: Emil Hall

Production Designer: Johan Broomé

Wardrobe: Rebecca Cohen

MUA: Sanna Riley

Post Producer: Louise Ryge

Editor: Simon Pontén

Colorist: Max Strömberg

Sound Designer: Magnus Anderson-Lagerqvist

Online: Jonas Jäderholm / Gangsters

Music Supervisor: Markus Bergkvist / Music Super Circus

Agency: ÅkestamHolst

Agency Producer: Leila Widgren

Account Executive: Kjell Månsson

Account Manager: Anna Nollendorfs

Art Director: Eva Wallmark

Art Director: Jesper Holst

Copywriter: Mark Ardelius

Copywriter: Rickard Beskow

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