Auckland Philharmonia Orchestra: Beethoven on TikTok

The classical orchestra, once the epitome of cultural entertainment, struggles to keep up with and grab the attention of younger crowds. But back in the day, classical composers were nothing short of superstars and trendsetters. Now, thanks to AI, we've brought new life to their timeless works by presenting artists in a fresh and contemporary light, creating a believable likeness to a new generation of Aucklanders. Our series offered a reimagined look at the roles and celebrity status these legendary figures would take up if they were alive today, providing a modern and contemporary twist on the classical.
Agency: Stanley St