New initiative by GharPar and Indus Hospital finds a smart way to overcome Pakistan’s social taboos and teach women how to self-check for Breast Cancer. Pakistan has found an unusual … read moreally in its fight against breast cancer – the waxing lady. In the conservative nation, millions of women hesitate to discuss breast cancer, or agree to get checked, even around their doctors or husbands, and as a result have no idea of how to self-check. There is, however, one person with whom they have a very intimate connection and are especially open with when it comes to their bodies – their waxing lady. So, GharPar, Pakistan’s leading mobile app for at-home beauty services, in collaboration with Indus Hospital, recently trained their waxing ladies staff to offer customers breast self-exam tutorials. GharPar’s new initiative, launched on World Cancer Day, smartly navigates around social taboos that prevent open discussions of Breast Cancer, not only spreading much-needed awareness about the topic, but finding a way to teach women how to self-examine. Breast cancer is the most commonly diagnosed cancer globally, and Pakistan has the highest number of incidents in Asia. According to the World Health Organization (WHO), nearly 26,000 women in Pakistan were diagnosed with breast cancer, and over 13,500 women died of the disease in 2020.
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