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Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence under the spotlight, with freshness all day and swagger all night. Highlighted in the spots is Swaggy Spice, the brand's first-ever Old Spice mascot, who will make his debut this week at Super Bowl LVII Opening Night.
Agency: Wieden + Kennedy, Portland
Credits
Other credits
Head of Production Orlee Tatarka
Creative Operations Manager Klarika Huszar
Design Director Curtis Pachunka
Designer Ken Berg
Design Producer Jason Schwartz and Samm Oduro
Group Strategy Director Scott Woodhouse
Senior Strategist Katie Dyer
Media Associate Director Emily Graham
Associate Media Director Karl Collins
Media Supervisor Chris Ableidinger
Media Supervisor Leo Corcoran
Media Supervisor Abbey Mirigliano
Media Planner Kyle Moore
Media Planner Erica Campbell
Associate Media Planner Sergio Gocobachi
Associate Media Planner Tara Duenas
Associate Media Planner Nathalie Aps
Group Brand Director Thomas Harvey
Management Supervisor Megan Russell
Brand Manager Patrick McLaughlin
Brand Executive Siobhan Robinson
Brand Executive Carla Lozano
Head of Business Affairs Teresa Lutz
Business Affairs Manager Aliyah Oyemade
Talent Payment Stephanie Montoya
Broadcast Traffic Eric Nguyen
OLD SPICE
Vice President Matt Krehbiel
Brand Director, Global Eugene Suk
Senior Communications Manager Juwan Thompson
PRODUCTION
Line Producer Hera King
Production Design/Art Direction Momchil Tasev
1st AD Antony Tanev
EDITORIAL
Editorial Company Arts Academy
Editor Kelly Lyon
Assistant Editor Ryan Nunnery
Post Producer Denice Hutton
Post Executive Producer Timory King, Chelsea Spensley
VFX
VFX Company a52
Creative Director Jesse Monsour
2D Artists Stefan Gaillot, Richard Hirst, Dan Ellis, Michael Vaglienty
3D Artists Joe Chiechi, Joey Bettinardi, Derek Friesenborg
2D Animator Trix Taylor
Online Editor(s) Ujala Saini & Chris Riley
Producer(s) Ashlee Buss & Valentina Cokonis
Production Coordinator Kameron Morton
Executive Producer/ Partner Kim Christensen & Patrick Nugent
Head(s) of Production: Drew Rissman & Niki Goodwin
Managing Director Jennifer Sofio Hall
Shoot Supervisor Jim Radford
COLOR
Company Trafik
Senior Color Producer Julia King
Colorist Dimitri Zola
MUSIC
Music Company Walker
Title Tango
Artist/Writer Walker Music
SOUND DESIGN / MIX
Company Walker
Sound Design Chris Nungary
Mix Chris Nungary
Producers Danielle Soury, Sara Matarazzo, Stephanie Pigott
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