Al-Futtaim IKEA: STRANDMON

Al-Futtaim IKEA is fully aware of the economic challenges that many of its customers are facing. With the aim of creating a better everyday life for more of the many people, the region’s leading Swedish retailer is making a conscious effort to maintain current prices providing affordable and sustainable home furnishings to its customers. Hence, for Al-Futtaim IKEA, it was important to highlight the several products that have had no price changes overtime and remained affordable. More than 80 products in total have not been affected by price increases which includes SUNDVIK, STRANDMON, GULLIVER and LACK. Together with INGO The Agency (Hamburg and Stockholm), the Swedish retailer came up with a campaign that is built on the fundamental principles of macroeconomics. Inflation is a sustained increase in the overall price level of goods and services in an economy over a period of time. If a company doesn't raise the prices of its’ products in line with inflation while similar types of products in the market are increasing, products will effectively become more affordable to the consumers. The campaign will be seen in different out of homes, in-store, print editions around Dubai as well as its social channels in UAE and Qatar.