LINE: #ANAKLINE

For gen Z, chat via app not just about sending text message. But it’s their way of communication, how they express their opinion and emotion. Therefore they need tools/features to express it. WA is not good enough to support their way of communication
In order to meet new friends in digital world and social media, they need a “safe” digital ID so that they can chat in messenger but still give them privacy if something goes wrong. Giving social media ID or phone number is not the safe option

LINE is very expressive with features and tools that inline with their age, such as abundance stickers and features that help them to express themselves. With LINE ID, they are safe from terror or predators and still allow them to meet new friends

LINE enable you to express yourself without worrying about being interrupted and being judged. Because here in LINE, every
emotions, feelings and expressions are valid.

Conducting a publicity stunt by creating a buzz about the leak of private conversation from a well-known celebrity; Iqbaal Ramadan. Iqbaal Ramadhan is one of the widely-known figures among Gen-Z, especially among the girls. Iqbaal's work and activities often become daily topics for netizens of Indonesia. By utilizing his persona, it should be able to attract the attention of Gen-Zs.