Carmoola: Car-ma Sutra

Everyone's heard of the Kama Sutra - the ancient Sanskrit text on sensuality, eroticism and how to achieve incredible emotional fulfilment. Now the Car-ma Sutra game shows you how to have sex in your car. Produced by the car finance fintech Carmoola and developed by ad agency 10 Days, the card game is available to order in time for Valentine's Day - and includes such positions as Packing The Shopping Away, How Big Is Your Boot, the De-Icer and The Flat Pack.
Agency: 10 Days, London

This follows hot on the heels of the brand's topless (car) calendar launch. 12% of women and 13% of men have car sex on their sex bucket list. Surprisingly, drivers between 18 and 24 were found to be the least likely to have sex inside a car, with 35-44 year olds the most adventurous. It’s not illegal to have sex in your car, although you’d be breaking the law and fined up to £5,000 pounds if you have sex whilst driving, or if you’re spotted by other people in a public place. Launched just nine months ago, Carmoola is liberating the archaic, slow and backwards car finance market with a new product that takes minutes rather than days. The Carmoola Car-ma Sutra card game is super simple to play. You just spin the wheel and recreate the position shown. Any profits from the sale of the game will go to charity.