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Slater and Gordon: We'll take it from here 30
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Slater & Gordon, Australia’s largest Consumer Law firm, invited us to pitch to become their lead strategic and creative agency. The brief was a 15 second TVC to raise awareness of ‘Public Liability’ claims and increase the number of Free Claim Checks through their website.
To highlight some of the many places a Public Liability injury can occur, we used the Slater and Gordon + symbol as a graphic location marker in normal, everyday environments that each had a potential danger caused though negligence or carelessness. We showed people absentmindedly approaching these dangerous spots, but never showed the actual accident happening, believing it would be more impactful for the viewer to imagine the injury for themselves. The ad ended with a confident reassuring line: ‘We’ll take it from here’, which was so well received and performed strongly in research, that it has since been adopted as the new positioning line for the entire Slater & Gordon business.
Sound: Rumble Studios Related |
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