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Cancer Council WA: Sounds Like, 1
Cancer Council WA has launched a new Make Smoking History campaign via Gatecrasher in a bid to prompt people who smoke to stop and listen to the damage smoking is doing to their bodies. The two ads were directed by Corrie Jones (on loan from Beautiful Pictures) and include people of varied ages, genders, backgrounds, and lifestyles in the hope that many West Australians will be able to see themselves in these ads. The actors were a mix of smokers, ex-smokers and non-smokers, and the Make Smoking History team worked with a lung physician to ensure the effects of smoking were portrayed accurately.
Client Team: Libby Jardine, Sarah Beasley, Anupriya Sharma Related |
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