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ImOn Communications: Neighbor


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ImOn Communications, which provides telecommunications services for residents and businesses in Eastern Iowa, aired its first commercial during Super Bowl on Feb. 12. Using TV, online video, social media and digital, the Fortnight Collective-created ad will launch regionally in Eastern Iowa during the Super Bowl and run over the next few months on broadcast TV, Facebook and YouTube. Fortnight was given the project in November and created :30 and :15 videos.

In the longer version, titled "Neighbor," a man and his son are interrupted by a doorbell. "I'm on it," the man hollers, presumably to his wife. He opens the door to a new neighbor offering a pie. That man peeks inside and sees the TV screen. "Wow, your internet seems really fast," he remarks. "What are you on?"

So begins a sketch reminiscent of Abbott and Costello's 1945 comedy routine, "Who's on First?," as the homeowner answers, "I'm on ImOn."

"What provider are you on?"

"I'm on ImOn."

And so on, back and forth, until the frustrated new neighbor says, "You're on something alright" and takes back his pie.

"Stay always on with Iowa's most reliable internet, now with two months free," says the voiceover at the end.

Lisa Rhatigan, Vice President of Customer Experience at ImOn, says the ad positions the brand as "a refreshingly different kind of connected experience in markets where little advertising of the brand has been done before."

ImOn was founded in 2007 and is headquartered in Cedar Rapids, Iowa. It offers advanced broadband services, digital TV, high-speed Internet, and phone services in that city as well as in Marion, Hiawatha, Iowa City, Coralville, and Dubuque.

Eric Ungs, Brand Manager at ImOn, says the ad is meant to "cut through the noise in the competitive Eastern Iowa internet provider market to get more attention, and build ImOn brand name recognition."
Other credits

Founder & CEO: Andy Nathan

President: Devin Reiter

Chief Creative Officer: Adam Chasnow

Collective CD/Art Director: Nick Klinkert

Collective CD/Copywriter: Adam Reeves

Producer: Jessica Welander

Founder & CEO: Andy Nathan

President: Devin Reiter

Senior Brand Director: Jessica Welander

Brand Manager: Lauren Koslosky



Production Company: Gravy Films

Executive Producer: Brent Stoller

Director: Cameron Harris

Director of Photography: Andre Pienaar



Production Service Partner: Feels Like Home

Executive Producer: Estelle Weir

Executive Producer: Marni Belavin

Producer: Amalie Bruun



Editorial Company: The Now Corporation

Editor: Jesse Reisner

Editorial Producer: Carrie Fleming



Music Company: JSM Music

CEO/CCO/Co-Composer: Joel Simon

Executive Producer: Jeff Fiorello

Senior Producer: Norm Felker

Senior Producer: Andrew Manning

Producer: Sharon Cha

Co-Composer: Nathan Kil



Color: Trafik

Colorist: Nate Seymour

Color Producer: Phoebe Torsilieri

Associate Color Producer: Hugh Copeland



Audio Mix: Soundspace

Audio Engineer: Matthew Polis



Finishing: 11 Dollar Bill

Post Producer: Lisa Effress

Online Editor: Clark Jackson

Compositor: Dave Mehrman

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