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Web Film
Acko Insurance: Ode To Mumbai
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The "Ode to Mumbai" campaign is a celebration of the city's positive and evolving changes in behavior, culture, and infrastructure over the past couple of years. The city is adapting to new changes in a positive manner, which is welcoming news. Mumbai's unique features, such as the world-renowned Dabbawala Service and the busiest Local Train, make the city stand out globally.
Agency: Hungry Films Mumbai's diverse identity is evident in its largest Fish Market and the largest slum in Asia. The changing social norms and gender roles in the city can be seen in women wearing sarees and riding motorcycles on Hindu New Year. The city's love for cricket has given the world-class cricketer and legend Sachin Tendulkar. However, Mumbai is now exploring other sports, which is exciting for the city's young generation. All of these changes are pushing Mumbai to a new young city in a positive way. The "Ode to Mumbai" campaign celebrates the city's evolution and inspires people to embrace new changes while maintaining the unique identity that makes Mumbai so special. Overall, the changes that the city is undergoing are welcome and showcase Mumbai's positive growth in behavior, culture, and infrastructure.
ADs: Anushri Kulkarni, Abhay Manachekar, Sawan Vyas, Sneha Bhairi |
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