NASCAR: Anthem

As NASCAR waved the green flag on a very special regular season, the sanctioning body introduced a new creative campaign celebrating its 75th "diamond" anniversary with a set of three commercial spots showcasing the sport's past, present, and future. The first spot - titled 'Anthem' - debuted as part of a special pre-race moment during FOX's telecast of the DAYTONA 500 on Sunday, Feb. 19, and focuses on NASCAR's 75-year journey to this point.
Agency: 77 Ventures

'Anthem' is a 60-second thrill-ride that races through NASCAR’s evolution from humble beach beginnings to America’s No. 1 motorsport, anchored by a No. 75-branded car that sheds its skin to reveal race cars from different eras. Developed with agency partner 77 Ventures Creative and directed by Mark Jenkinson of Imperial Woodpecker over several days in Barstow, CA, the spot combines original footage, historical highlights and reenactments, and computer-generated imagery (CGI) to recreate some of the sport’s most memorable moments: from Cale Yarborough scrapping with Bobby and Donnie Allison at the 1979 Daytona 500 through Dale Earnhardt Sr. dumping Bobby Labonte for a Bristol win in 1999 and onto Denny Hamlin inching out Martin Truex Jr. for the 2016 Daytona 500 championship. It closes with the campaign line 'Always Forward' – an ode to NASCAR’s speed and motion on the track as well as its future progression off it.