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Cannondale LAB71: Chasing Impossible
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Creative agency, The Corner London, today announces its first campaign for global bike brand Cannondale 'Chasing Impossible', to launch the LAB71 ultra-premium product tier and showcase the brand's drive for performance and innovation. Since 1971, Cannondale's non-stop rule-breaking and game-changing innovations - from kickstarting the aluminium revolution in the eighties; through wild, iconic road and mountain bikes; to crazy prototypes; to legendary athletes and teams - have constantly pushed the industry forward. LAB71 looks to continue this tradition.
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