NJM Insurance: Therapy

Following two years of continued acclaim and audience response, Brownstein and NJM have launched two new spots - titled ‘Therapy’ and ‘Father and Son’ – in the 'No Jingles or Mascots' campaign. ‘Therapy’ provides a comedic peek into the fictional world of a mascot therapist, as the counselor works with a costumed individual to diagnose their anxiety about NJM’s lack of mascots. ‘Father and Son’ spotlights a conversation between a father, who is a mascot, and his son who dreams of one day following in his father’s footsteps. Played by two Highland cows, the subjects of the ad note that consumers want more from their insurance company than a mascot, underscoring the value that NJM brings to its customers.