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McDonald's Canada: Siakam Swirl


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McDonald's Canada is excited to announce the new Siakam Swirl McFlurry in collaboration with the Toronto Raptors and Pascal Siakam. In partnership with Cossette, McDonald’s will leverage a combination of television spots, online videos, social (including Facebook, Instagram, Snapchat, TikTok, and Spotify), and OOH to drive awareness and excitement for the Siakam Swirl McFlurry. The latest treat takes inspiration from Pascal's iconic spin move and the Raptors' team colours. It features rich and creamy vanilla soft-serve, decadent hot fudge and crushed Red SMARTIES. The Siakam Swirl McFlurry will be available for a limited time at participating restaurants in Ontario. We’ll also host samplings that will feature a Siakam Swirl-branded McFlurry truck, and set it up so fans leaving the Scotiabank Arena can try the new McFlurry.
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Agency / Creative Prime Marketing

Media OMD Canada

Editorial Rooster Post Production

Editorial Alter Ego

Music / Sound Pirate Toronto

PR Weber Shandwick

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