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Toyota’s latest campaign, “Part of Something Greater,” debuted during Sunday’s NASCAR Daytona 500 Race featuring three thrilling new TV spots. With this creative, Toyota aims to share the message of inclusion, particularly aiming to expand the audience beyond Motorsports fans. The spots below, “Perks,” “Sisterhood of Speed,” and “Orientation Day” ALL feature celebrated Team Toyota athletes. A Toyota “first,” the “Sisterhood of Speed” ad spotlights all female Team Toyota drivers and Olympics /Paralympics athletes together in one spot. Team Toyota Athletes Isabella Robusto, Toni Breidinger, Alexis Dejoria, Melissa Stockwell, and Alise Willoughby are featured in “Sisterhood of Speed.” These empowered women inspire viewers to experience the thrill of the race. They all filmed at the track together, and for many, it was their first time meeting each other.
Credits
Other credits
Chief Production Officer: Lalita Koehler
Group Director of Content Production: Dogan Dattilo
Director of Content Production: Pam Parsons
Director of Content Production: Rodrigo Vargas
Content Producer: Erica Taylor
Associate Producer: Katarina Tomaszewicz
Senior Content Post Producer: Milan Del Nero
Music Coordinator: Tanisha Edwards
Managing Director: Al Reid
Management Director: Erica Baker
Senior Client Partner: Bryan DeSena
Client Operations Lead: Tracy Yagi
Client Partner Carissa Conteh
Client Operations Supervisor: Natasha Walker
Client Partnership Manager: Keith Allen
Client Partnership Manager: Andre Cain
Chief Strategy Officer: Mark Turner
Group Planning Director: Kathleen Kindle
Strategy Planning Director: Amaya D'Amico
Strategic Planner Tyler Koke
Director of Product Information: Michael Matsumura
Product Specialists: Reepak Lal
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Media Director: Leah Rotti
Media Director: Tony Shan
Media Supervisor: Kelli Wong
Associate Media Director: Monique Bloom
Associate Media Director: Arielle Bevan
Group Director, Public Relations/Earned Media: Jana Hartline
Director, Public Relations: Kimberly Harms
Director, Earned Media: Emi Fitz
GeraldManager, Public Relations: Ava Batansky
Director, Broadcast Traffic: Nadzyah Guillermo
Traffic Manager Reggie Holling
Director, Business Affairs: Linda Daubson
Senior Business Affairs Manager: Zaki Hashem
Client Name(s)// Lisa MaterazzoMike TrippTony MuellerPaul DoleshalMike PricerBrent MarreroMandy UnderwoodElsie Cardenas
PRODUCTION COMPANY
Production Supervisor: Chris Sararo
EDITING COMPANY// Camp Lucky
Executive Producer: Jessice Berry
Editor: Marc Stone
Assistant Editor: Cate Hauder
TELECINE / COLOR GRADE// Rascal Post
Colorist: James Bamford
Producer: Jai Durban
FINISHING / VFX// Rascal Post
Finish & Lead Flame Artist: John Thornton
Creative Director & VFX Supervisor: Gareth Brannan
VFX Producer: Jasmine Lewis-Humphrey Jasmine Lewis-Humphrey
Flame Artist: Edwin So
Nuke Artist: Mikael Theander
MUSIC Arrangement & Composition// Butter, SoStereo, Megatrax, CAYA
SOUND DESIGN// Source Sound
AUDIO STUDIO// Harbor Picture Company
Senior Commercial Audio Mixer: Glen Landrum
Senior Producer, Commercial Sound: Lauren Boyle
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