New York Festivals Advertising Awards: Show Us Something We Haven't Seen, Subway

New York Festivals Advertising Awards and BCW have partnered on a bold call for entry campaign that challenges entrants to “Show Us Something We Haven’t Seen,” work that would make even the most jaded advertising executive – or New Yorker – stop and take notice. BCW’s creative team of global chief creative officer Fede Garcia; Diego Bertagni, executive vice president and executive creative director, North America; and David Holman, group creative director, North America, and their colleagues created a vivid print and film campaign that embraces New York’s in-your-face attitude and its rich history of culture and creativity. The creative showcases the vibrant, challenging, exhilarating 24-hour urban existence of New Yorkers – an existence that is routinely punctuated by scenes of the brazen and genuinely absurd. In making the campaign, BCW partnered with street photographers and videographers who have a long and enduring relationship with the city and its “wildlife.” In one execution, a completely naked woman is seen exiting a taxi. In another, a pinstripe-suited executive answers email on his e-reader while hanging upside down on a crowded subway. In another, a heavily armed police officer stands on the street to a pink-tinted chicken that is wearing a necklace.