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Direct Marketing
ZEN Restaurant: Bento Boss
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'BENTO BOSS', a stunning new media to create national #WorkLunchBalance Movement by ZEN restaurant. ZEN, the leading Japanese restaurant in Thailand that stands for 'Live Quality' for over 32 years, discovered the research on how office workers' "Work Life Balance" is suffering since eating lunch at the office desk became a new norm after the pandemic. On the contrary, 51% of employees taking a lunch break outside increase their focus, creativity and 'Productivity'.
Agency: Sour Hence, ZEN teamed up with SOUR Bangkok agency, launching ‘Bento Boss’, the customized look-alike Top Thailand’s CEO sculptures made of rice to target CEOs from all over the country, inviting them to join #WorkLunchBalance Movement encourages their employees to have quality lunch breaks outside the office, to help them come back with more productivity. Surprisingly, Thailand’s Top Bosses, CEOs and Founders from different industries such as, Thailand’s biggest cryptocurrency exchange with over 3,000 employees, the largest insurance company, Thai Nation soccer team, the No.1 Beverage company, the leading financial currency exchange, TikTok influencers, to the big boss of music and entertainment company and many more, all gladly accepted the rice invitation and pledged to join the #WorkLunchBalance movement on their public social media platforms, and even took action by taking their employees to have lunch at ZEN, while office workers and netizens loved and helped SHARE the movement and ‘Bento Boss’ further all over the internet. Meanwhile, ZEN restaurant also launched quality LUNCH SET with affordable price during weekday lunchtime as a real action to support the salary man to be able to enjoy quality lunch break out of their office.
Senior Media Buyer: Gunwara Osathanond |
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