Radio ad: PayID: The Day You PayID'd Me

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Top 6: April 26th 2023

This spot flanks our aversion to radio ads - and our collective habit of turning the volume down - because it's a song first. The lyrics come with street casual believability and a naturally cool tone that talks to everyone. The song doubles down on the phrase 'PayID Me' and mirrors an existing trend in the social vernacular. Big bass, real hooks, a beat you wanna drive to, cowbells, and horns demand attention - but the laid-back flow ensures that attention never sours to annoyance.
Agency: Five by Five Global