Interactive ad: Pak'nSAVE: DJ Save-A-Lot

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To help Kiwis save money, PAK’nSAVE created Stickman to keep their advertising costs down. And after 14 years, the public have warmed up to him. So much so, NZ’s most popular radio station offered to let him host his own show.
That’s when Stickman found a loophole to turn big global songs into save-y messages, without having to pay the big licensing fees.
Using his influential @Instickman Instagram, he dropped, “Budget Friendly Bangers VOL.1” on Spotify. Once fans were hooked, he got them to tune in to his big debut.
For an hour, Stickman (AKA DJ Save-A-Lot) used low-priced humour to introduce global artists. By hosting as opposed to buying the ad space, he turned over $2.5 million worth of music into savey messages for free.