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Ebay: Director’s Cat
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Global online marketplace eBay launches 'Director's Cat': an awareness campaign for its refurbished and second-hand products for the Italian market.
It's the next installation in the 'Inspired by an eBay Story' platform, but this time with a difference. Created by independent creative agency DUDE, 'Director's Cat' launched on national Italian TV channels yesterday. It takes a fresh approach to the weird and wonderful stories of eBay buyers and sellers by starting the story from the ending and telling it backwards. We meet a girl on stage making her acceptance speech at a Documentary Award ceremony. The director of the winning documentary is cradled lovingly in her arms - Kenny the Cat. Once the rapturous audience applause has died down, she regales them with the story of how Kenny was instrumental in their award winning documentary. A story consisting of crazy ideas, new experiences and genius skills. Enabled by eBay, a world full of passions and possibilities.
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