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Smartwater: Same Kid
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Coca-Cola owned smartwater is launching and an updated product sku smartwater alkaline with antioxidant The innovative offering will be supported by a robust marketing campaign featuring a combination of paid and owned traditional and digital advertising and include two separate films. ‘Elevate How you Hydrate’: New ambassadors for the brand include star Peloton instructor Alex Toussaint, British Gold Medalist Bianca Williams and BMX athlete Nigel Sylvester. Each extremely talented and tenacious in pursuit of their passions, Alex, Bianca and Nigel incorporate smartwater alkaline with antioxidant into their active lifestyles to help them keep their edge. ‘Same Kid’: Continuing the partnership, Pete Davidson is back in a new film that asserts he’s still the same kid from Staten Island, just elevated – like his water of choice. The spot features his #1 gal - his mom. No dating spoilers here.
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