Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this … read moreweek on the brands social channels, This Must Be The Place launches today with a film by British director Jonathan Entwistle, and the introduction of the brand’s first ever sonic logo. This Must Be The Place is the embodiment of Nando’s ability to bring people together, not only over delicious flame-grilled PERi-PERi chicken, but over unique shared experiences too. This is brought to life in a new high-energy film by the creator and director of the cult Netflix Original Series 'The End Of The F***ing World' Jonathan Entwistle, who uses the voice of the narrator Eddie, to talk his mates through a memorable night at Nando’s. The youthful, funny and upbeat spot plays out scenarios synonymous with the much-loved chicken chain that viewers will undoubtedly relate to. The film sees cameos from some of Nando’s famous fans including England footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B who each contribute to the wit and pace of the film. In line with the launch of its new brand platform and campaign, Nando’s has also unveiled its first ever sonic logo. Inspired by Nando’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists in restaurants, the brand has created an infectious new sound. The sonic logo marks an exciting move for the brand as it evolves the communication of its brand heritage. The new sound will inform all brand touch points from today, including in-restaurant experience, advertising and internal communications.
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