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Web Film
Movistar: Shouts
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Movistar telecommunications and VMLY&R Mexico released, ‘Shouts,’ a campaign aimed at denouncing and breaking homophobia, transphobia, and biphobia. Movistar is a major telecommunications provider owned by Telefonica, operating in Spanish and Hispanic American countries and is the largest provider of landline, broadband, mobile services and (paid) television in Spain. And the campaign represents one of VMLY&R’s key Cannes Contenders heading into the festival later this summer. Mexico is the second most dangerous country for the LGBTQIA+ community in Latin America. Together Movistar and VMLY&R Mexico took on the most emblematic, influential, and respected sport in Mexico, boxing, to denounce homophobia. Through local insight and research in Mexico, Movistar took a stance at a longtime “macho” stereotype (a cultural problem that generates pressure on men, linked to their pride and strength, a very particular problem, especially in Mexico) to put a stop to cyber bullying through a positive narrative. In addition, Movistar launched dialogando.com to help their consumers use technology responsibly. It is a global content portal, in which readers can find articles on current issues such as driving with a mobile phone, Internet privacy, digital entertainment, the relationship with minors and technology, and new digital trends.
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