Save the Chimps: When I’m Sixty-Four

Save the Chimps, a sanctuary for chimpanzees rescued from labs and show business, is getting by with a little help from a friend: Paul McCartney. The rock icon donated a Beatles classic perfectly suited to help raise funds for the refuge in this 30-second TV ad debuting on February 28th. The heart warming spot features many of the sanctuary’s aged apes enjoying their retirement in the Florida sunshine. Chimpanzees suffer the same aging ailments as many humans, including arthritis and heart disease, for which they receive specialised vet care at the 150-acre sanctuary. The spot was produced gratis by BCG BrightHouse in Atlanta after the creative agency was approached with the idea by Dan Mathews of Save the Chimps. Dan, a former SVP at PETA who created the 'Rather Go Naked Than Wear Fur' ad series, has worked with Paul on other campaigns.