TV ad: Novartex Voltaflex: New Body Parts

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Saatchi & Saatchi Simko Geneva understand that over 50 year olds no longer have to put up with joint pain. In fact, after using Voltaflex, your body will feel new again.
In prominent pharmacies, 16 unique body parts were displayed with individual stories on them like - New Elbow for the ‘trying to be Roger Federer’ type. Or, New Wrist for the ‘writing the next best seller’ type.
Each body part was handcrafted. Every strand of hair was painstakingly placed on. Even veins were painted and then coloured to look male, female, white, African or Asian.