BaiDu: Lao Du & Xiao Du

In China, the aging population is becoming an increasingly serious demographic problem and has become a hot topic of social concern. Baidu is changing the lifestyle of the elderly by using its AI technology and intelligent products. This film shows Baidu's idea of AI company, not replacing human, but making up for and extending human company.
Agency: Godzilla

We utilised a fictional narrative about life and death to amplify the emotion response, and to emphasise the significance of companionship. To show that AI is no longer just a technology but a warm emotion, and Baidu's AI products have their own emotions and personality that transcend the boundaries of technology.
The video has received over 100 million views on the internet.