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Top 6: March 15th 2023
Outdoor
EPIC: The Irish Emigration Museum: St. Patrick's Day: This is not us
Top 6: March 15th 2023
Dublin is flooded with tourists every St Patrick's Day, and EPIC The Irish Emigration Museum faces stiff competition from parades, pubs and other tourism spots.
The "This is not us" campaign reminds people that while they're fun to throw on, green plastic hats and leprechaun costumes aren't exactly authentic and encourages them to visit the museum and dig a bit deeper into what it really means to be Irish. Agency: The Public House
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