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Toyota: Toyota Veloz


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electriclime have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota 'Veloz'. Directed by Damiano Fieramosca and shot in Riyadh, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides.

In an area of the Middle East where production is thriving, the one-take style film has only a few invisible cuts, and throughout tells the story of different members of a modern family through a series of moments.

With their all-new Toyota Veloz, each scene sees a different location and sets a different vibe, projecting the feeling of the characters throughout.

Providing a film full of warmth and intimacy, it incorporates the features of the Veloz for the viewers and brings them organically into a story.
Credits Other credits

Client | ​​Toyota





Agency | Serviceplan Experience

Senior Account Manager: Ayman Fouda

Senior Arabic Copywriter: Rana Ahmad

Associate Creative Director: Oussama Founi

Associate Creative Director: Sameer Suri

Head Of Production: Ossama Elrashidy



Production Company | electriclime°

Servicing Company | Lettergray

Director: Damiano Fieramosca

DoP: Anatol Trofimov

Executive Producer: Michael Ahmadzadeh

Producer: Layal Mooti

Creative Director: Pabz Alexander

Head of Production: Rory Cavanagh

Production Coordinator: Lana Abu Risheh

Editor: Mariam Gabunia

Producer at Lettergray: Elie Khayat

Production Manager: Rawad Nicolas

Production Assistant: Seif Alotaibi

Location Manager at Wonderlust: Ayla Al Akkad

Steady Cam: Dani Dagher

Sound Engineer: Hani Kreyzan

Assistant Director: Badih Ayoub

Gaffer: Razwan Malik

Key Grip: Albert Chehwan

Casting Director: Jessica Saade

Art Director: Sundus Abul Shamat

Wardrobe Stylist: Rana Domian

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