Linc Deli: Dharavi

With more than 1.42 billion people today, India stands as the one of the world’s most populous nations. No wonder, it's also home to the busiest, chaotic and most over-crowded places in the world. Places, where it's easy to get lost, and quite often, very hard to be found. Linc, eastern India's leading stationery brand, took this unique facet of our country to highlight one of our popular products - the Deli Highlighter.
Agency: Wunderman Thompson South Asia

For this, we chose India’s two biggest congregation of humans. Kumbh Mela, the world’s largest gathering of devotees, and Dharavi, Asia’s largest slum. To bring alive the frenzied cacophony and the maddening helter-skelter one witnesses at these two places, we created epic sized illustrations showing a bird’s eye view of a just another day at the Kumbh Mela, and in Dharavi. And showed how the Deli Highlighter can let you effortlessly find something that you can easily lose… in any crowd or in a crowd of words.