Protecto: Glam Metal

“Metal also feels”, under that statement Protecto tells us about their anticorrosive paint to protect the metal in your house.

Havas Costa Rica presents a radio campaign for their client Protecto, that plays with different metal music sub-genres, to tell us about Metaltec’s benefits, the best anticorrosive paint in Costa Rica.
How? There’s where it gets interesting, because who is singing is the metal itself, expressing its feelings of indifference , heartbreak and oblivion that its owners have put them through because of their neglection.
We have three versions: Death Metal, Glam Metal and Nu Metal. Each one told from the aesthetic and sound of each sub-genre, bringing each radio spot into the craft of Metal Music with distinctive sounds that we can found on each song.