Outdoor ad: Ariel Stain Pen: Stain Pen Book

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The Ariel Stain Pen Book via Saatchi & Saatchi Paris - a self-help book 'How to help get rid of stains on the go' was placed in cafes and bookshops.

Inside was an Ariel Stain Pen die cut into the pages for the reader to use.

When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at www.bookcrossing.com, review the book and set it free.

The fate of the book was up to the readers.