Dexia Bank Recruitment: Box board

Dexia Bank was looking for experienced people to reinforce its workforce. Duval Guillaume Brussels created a campaign based on the well known “Moving Box”. Central message: Your new career can start right away if you come to the Dexia Job Day. Your moving box is already waiting for you.

The “moving box” visual was used in the recruitment press (online and offline) and on posters in the Dexia offices. We also distributed them in real life on Belgian job fairs prior to the Dexia Job Day.

In total, 590 candidates have applied through a special jobsite to be invited for the Dexia Job Day. 120 candidates were actually invited, they could immediately talk to someone active in the job they were applying for. At the end of the Job Day, the candidates knew whether they would get a contract or not, ... and whether they would have to use the moving box.