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The Duke of Edinburgh Award: Be Your Own Champion
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The Duke of Ed has big ambitions to triple their registered and paid participants by 2025 with their first ever global advertising campaign. With the aim to better connect the brand with Gen Z, we created an inspiring new brand platform, "Be Your Own Champion", to empower teens to back themselves and build the skills needed for future success.
Agency: Paper Moose
Casting/Assistant Producer: Victoria Beck |
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