 |
Integrated
Irn-Bru: Let’s Just Agree It Tastes Bangin’
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Now in its third year, IRN-BRU’s popular Taste Debate returns with ‘WIRE’, a short film created by Leith, that comically explores the ambiguity of IRN-BRU’s taste. The new campaign see’s Scotland’s most loved soft drink move away from linear TV, to connect with Scotland’s Gen Z audiences across all major BVOD platforms, Netflix, Cinema, and Twitch, in an integrated video-led media strategy planned by the7stars.
‘WIRE’, opens with two American cops frantically trying to defuse a ticking-time bomb - when a dispute starts over whether IRN-BRU tastes like Tutti Frutti or bubble gum flavour. Hilariously, the duo are completely distracted by the pressing task at hand when we hear a loud bang. The ad closes with two flaming cans of IRN-BRU and the endline: “LET’S JUST AGREE IT TASTES BANGIN’”.
Client / IRN-BRU Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
