Ballygowan: Ballygown IRFU Sponsorship 48 Sheet

Ballygowan wanted to own their position as the water that powers Ireland's leading sportsmen and women. Their ambition to be the first name in hydration and an ever-present figure on every pitch, course, and field across the country was a challenge that we relished at TBWADublin. We wanted to use real Irish rugby heroes in this campaign to show just how alike Ballygowan and Irish Rugby are. The water and the players go on a similar journey. Defying the elements and overcoming obstacles at every turn.

Ballygowan, the IRFU, the fans and all of Ireland are ‘Wild like no other’ – that’s why we chose this message to spearhead the campaign. We hope that it galvanises, inspires and powers our players forward as they do battle on the pitch.

No other water on earth falls from the sky and flows through mineral-rich limestone like Ballygowan does. That’s why no other water powers Irish Rugby. The water, like the IRFU, is ‘Wild like no other’.