Print ad: Opal: The Prevention Formula 3

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Opal is a peruvian detergent brand known for having a formula for every type of stain. And this made us realize that there is a stain that no detergent has been able to take care of: Melanomas. With the help of a dermatologist and a macro photography expert, we managed to make the melanoma look like a stain on a garment to make awareness of skin cancer. The campaign was launched on the same date of the National day of the Mole and Skincare Awareness, through billboards, magazine ads, and social media posts. Through QR code, people could schedule a free skin cancer screening. The message was clear, the only formula to fight skin cancer is prevention.