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Ikea: The Giving Bag
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For decades, IKEA has offered well-designed, durable, affordable, and sustainable home furnishings to people with big dreams and tight budgets. With a rising share of Americans grappling with cost-of-living increases, IKEA USA is reminding consumers that achieving style and smart design on a budget is easier than it seems. The spot was created by Ogilvy New York and shot by acclaimed director and storyteller Ewurakua Dawson-Amoah and Greenpoint Pictures.
With the introduction of a new brand platform, 'Affordable Design. Endless Opportunities,' IKEA is highlighting the power of affordable design and how everyone can furnish their space with sustainable, well-designed products from IKEA – without putting their finances and future in jeopardy. The platform is launching with the hero film, 'The Giving Bag,' which will be featured across TV, digital, and social. The film tells the story of a family moving into a new, smaller home and shows a young boy experiencing the magic of affordable design through a classic, blue IKEA FRAKTA bag that just keeps giving!
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