Óticas Diniz: Not so Intelligent

In Women's Month, Oticas Diniz questions the intelligence of Artificial Intelligence The brand takes advantage of the popularization of AI tools to discuss the visibility of women in leadership positions.
Oticas Diniz wants to provoke reflection on the reasons why society and, consequently, artificial intelligence algorithms do not see women occupying leadership positions in the same proportion as men.


The company - which has a female command that includes the presidency, marketing and communication directorate, implementation and operations directorate, as well as 70% of management composed of female leaders and more than 50% of stores commanded by franchised directors - took advantage of Women's Month to launch the film "Not So Intelligent After All."


The piece uses images generated through artificial intelligence. The results reflect responses to commands such as showing someone with the title of CEO, a business person, and a startup founder, all men. The text complements: "As long as it only sees men, no artificial intelligence will be so intelligent."