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Telstra: More Reliable Than Family
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Telstra’s new national brand campaign for its home internet has rolled out on screens nationally this week with a TVC, developed by The Monkeys, part of Accenture Song, showcasing its reliable home internet. The TVC depicts an Aussie family in a very real way to demonstrate the reliability of its home internet, juxtaposed against how unreliable big brothers can be, with a good-natured theme of “more reliable than family”. The story focuses on Jayden, the youngest brother in a family of five. While the rest of the family are enjoying a relaxing afternoon at home deep in their devices, someone’s forgotten to pick Jayden up after AFL training. But like all the best stories, the underdog gets the win in the end. The campaign, which launched on Sunday, will run nationally until mid-May across free-to-air, pay and catch-up TV. Throughout the campaign period it will run across AFL & NRL games, Married at First Sight, The Project, national news programs and more.
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