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Web Film
Women's Aid: The Last Incident - Supporting social post
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DOMESTIC ABUSE DOESN’T STOP FOR INTERNATIONAL WOMEN'S DAY.
To mark International Women’s Day, Allianz Insurance and Women’s Aid launched ‘The Last Incident’ campaign to reveal the devastating extent of the domestic abuse crisis in Ireland and serve as a stark reminder that a woman subjected to domestic abuse reaches out for help every 5 minutes of every day, according to data provided by Women’s Aid. On a day dedicated to women’s empowerment, an online tracker TheLastIncident.ie was launched to show real-time moments for women subjected to domestic abuse in Ireland. The site tracks live interactions with the Women’s Aid website, highlighting how there’s no break from domestic abuse, even on International Women’s Day. With every click for help, the counter resets back to zero. This is supported by digital and OOH in high-visibility strategic locations. We wanted to highlight on International Women’s Day that domestic abuse is happening right now, and also let women know that they’re not alone and encourage them to speak up in the hope of bringing domestic abuse to an end.
Head of Planning & Behavioural Science - Niamh Murphy Related |
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